Mumbai: Artist Aloud – Talent First App, India’s only independent and interactive content app for fans, artists, producers and labels, wins bronze in the Creative category’s Interface / Navigation / User Experience sub-category at the Abby Awards 2017, held at the Goafest 2017, in The Grand Hyatt, Bambolim. The platform serves the rightful purpose with its engaging and unique interface, as it effectively connects consumers and producers in a way that allows them to discover and tap into talent with independent content.
The Artist Aloud – Talent First App deservedly won the award owing to its easy accessibility while uploading original content, while it is economically beneficial for talent with independent content, as it eliminates the use of agencies in distribution of their content across a vast network including digital, DTH, mobile, etc. Offering a complete package to artists and exclusively designed for talent, Artist Aloud nurtures art and provides consumers a gateway for gratification of first-hand material from creators all around.
Commenting on the win, CEO & CCO, Carlton D’Silva said, “It’s always a proud moment to win at the biggest and the most prestigious advertising award show in the country. We are delighted to win in the mobile category as mobile-first happens to be our mantra and winning in this category is a testament to our abilities in this department. As we move into the next phase of digital marketing, applications will become the primary communication face for most brands. We strive to help our clients leverage this medium innovatively for effective marketing campaigns.”
Expressing gratification on bagging the award, Soumini Paul, VP of Artist Aloud, said, “We are ecstatic to win in the Creative Abby Award at the most acclaimed advertising award show in the country. The Artist Aloud – Talent First App is 8-9 months old and it is exciting to know that the consumers acknowledge it as a unique offering, and also appreciate it for its distinctiveness. Our objective in the coming years will be to work on becoming larger and introducing more innovative features to further engage our users.”