Guwahati: Speaking at the Assam Travel Trade Conference 2016, Bollywood Star, International Celebrity and the newly appointed Brand Ambassador of Assam, Priyanka Chopra observed that though she has travelled to the most beautiful places of the world, she fell in love with Assam.
Commenting on her appointment as the Brand Ambassador of Assam, Priyanka Chopra, said: I have been to Guwahati on many occasions for various events and shows and even during those brief visits and the glimpses I had left me with a strong desire to explore the city and state further. Today, after my visit to the beautiful Kamakhya Temple, I’m even more keen to uncover the uncharted beauty of Assam because I know that there is so much to see.
Assam gives you so many reasons to fall in love with it. I have had many discussions with the team here and when I looked at what Assam had to offer to tourists, not just in India but across the world, I was honored to come on board as the Brand Ambassador of Assam. I am looking forward to Discovering Assam and am excited to take it to the world.”
Organized on Christmas eve by Assam Tourism Development Corporation Ltd., Government of Assam, the Assam Travel Trade Conclave 2016, the event was presided over by Dr. Himanta Biswa Sarma, Honorable Minister of Tourism, Assam, Priyanka Chopra, Mrs. T.Y. Das, Chief Secretary, Tourism Dept., Govt. of Assam, Mr. R.C. Jain, Secretary, Tourism Dept. Govt. of Assam, Mr. Anurag Singh, Managing Director, Assam Tourism Development Corporation Ltd. (ATDC) and other key Government and Ministry officials, key stakeholders of the Travel and Tourism Industry, and members of the media. Further, in addition to attending the conclave, Priyanka Chopra also visited the famed Kamakhya Temple, interacted with the Assamese people, enjoyed the traditional cuisine and draped the exquisite Mekhela Chador designed by famed Assamese designer Sanjukta Dutta.
Speaking at the event Dr. Himanta Biswa Sarma also made key state Tourism Policy related announcements. Elaborating on his Government’s approach and focus Dr. Himanta Biswa Sarma, said: “The concept of Awesome Assam has been inspired by the vision of our Honourable Chief Minister Shri Sarbananda Sonowal. His strong leadership and support has made it possible for us to embark on this journey of taking Brand Assam to the world”.
Key Highlights of Dr. Himanta Biswa Sarma’s address at the event, also included the launch of ‘Aamaar Aalohi’ – an innovative semi-urban and rural Homestay initiative and the state’s plans of launching a new Global advertising and promotions campaign featuring Brand Ambassador Priyanka Chopra. The focus of the campaign would be to effectively position the state as one of the foremost global sustainable tourist destinations, significantly enhancing tourism revenues of the state especially from international tourists and enhancing employment and revenue opportunities for its rural population.