Mumbai: Big FM has announced a unique property for its listeners titled ‘Big City Pride Awards’. This is the first ever city based awards property that identifies people, places or businesses that form the pride of its citizens. After being identified and chosen by the listeners, BIG City Pride Awards will honor these unique aspects of a city under various categories. The winners will be announced every month from March onwards till the end of the year across Kolkata, Bangalore and 14 CHR stations of 92.7 Big FM.
‘Big City Pride Awards’ will further Big FM’s innovative brand appeal and offer content that strikes a powerful connect with its listeners, by giving them an opportunity to bring forth the best and most unique elements of their cities.
The awards will cover a wide spectrum of factors that are unique to a particular city – from its best eateries and restaurants, to sought-after real estate properties and developers, to popular mall spaces, to qualitative educational institutions and noteworthy personalities, among others.
In the month of March, Big City Pride will focus on the city-centric aspect of food, under which the winners of two categories, ‘Best Restaurant’ and ‘Best Street Food Joint’ or ‘Best Snack Joint’ will be awarded. Local food experts and prominent chefs from the industry will form the jury in their respective cities.
On the launch of this distinguished property, spokesperson from Big FM said, “We at 92.7 Big FM are always working towards offering content that strikes a personal connect with our listeners. ‘Big City Pride Awards’ intends to build that very connect with citizens first, listeners later. Every city has certain inherent characteristics that make them unique, forming the pride of its populace. Through these awards, we want to underline that a city’s pride is Big FM’s pride too. We are looking forward to a positive response.”
The top 4 nominees will be shortlisted solely based on public voting, while the winners will be selected based on 70% public and 30% jury voting. The activity will take place across Chandigarh, Jammu, Srinagar, Shimla, Amritsar, Chennai, Ranchi, Guwahati, Bhubaneswar, Surat, Jodhpur, Kota, Agra, Kanpur along with Kolkata and Bangalore.