Mumbai: BIG Magic, a variety general entertainment channel launches its first ever dance reality show BIG Memsaab. The show intends to motivate housewives and bring out the hidden passion they have for dance while celebrating the feeling of being a women.
The show will be judged by popular television actresses Karishma Tanna and Sambhavna Seth who will also mentor participants throughout the show. Adding more entertainment quotient to the show, television anchor Pritam Singh will host the show.
The half an hour show will telecast every Monday to Thursday at 7:30 PM. Adding more glitz to it, a special one hour episode will run on Thursdays with new celebrities coming on the show to encourage the contestants. BIG Memsaab a reality show aims at unearthing hidden talent by providing housewives a unique platform to harness their dancing skills. The show targets family viewership with an endeavor to change their perception towards housewives, staying true to its tagline Naach jo Nazariyaan baadal de..
The show will be divided into nine phases where a total of 40 contestants will be selected in phase one and amongst them the top 10 will go into semifinals, who will further compete with each other to win the coveted title of BIG Memsaab.
Speaking on BIG Magic’s first reality show, a spokesperson BIG Magic said, “We have always believed in creating exciting shows and deliver true local connect. BIG Memsaab is a platform which in a most entertaining manner provides an opportunity to housewives to bring forth their dancing talent. To make this platform available to maximum number of housewives we are reaching the deep pockets of the markets through multiple touch points. The show is a first of a kind and by judging the on ground response we are sure it will resonate with the viewers and advertisers alike, ensuring a unique entertainment experience.”
‘BIG Memsaab’ will be supported by a 360-degree marketing to reach the target markets through its multi media campaign including TV, radio, on-ground and digital.