New Delhi: Carrier Midea India, a leading player in the Air-conditioning and Home solutions segment, today announced the appointment of Bottle Openers Pvt. Ltd. as its Digital agency on record. The mandate covers overall digital & social strategy, Media Planning and Buying. The account was earlier with DDB Mudra.
Developing customized solutions for different audience segment in India is a key focus for Carrier Midea India, a joint venture between Carrier and Midea. In line with this, the company has been constantly putting its efforts towards product innovation across categories and adopting newer ways to reach out to its consumers across India.
Speaking on the partnership, Sanjay Mahajan – Chief Operating Officer, said “The digital revolution has enabled access to information and opinions within seconds, providing customers with enough data and facts to make informed purchase decision. Digital is an extremely important medium to not only to understand the changing trends and customer behaviour, but also, for driving awareness and increasing engagement with our customers. We wanted an enthusiastic, innovative agency with a fresh perspective and after a multi-agency pitch, felt Bottle Openers to be the right partner to collaborate with. We look forward to working with them and hope Bottle Openers will be able to bring alive our value proposition with clutter breaking campaigns.”
Also, speaking on the occasion, Sachin Kumar, Founder and MD Bottle Openers, said, “This is a great win for us as it strengthens our consumer durable portfolio. We hope we will be able to offer some unique digital solutions to Carrier Midea and contribute to business sales funnel through macro and micro marketing tactics.
Carrier Midea India has been steadily growing since its inception and today boasts of comprehensive market coverage across product categories. The company, which has its core presence in AC segment, also sells washing machines, water heaters, water purifiers, air purifiers, wine cooler and microwaves in India.
Bottle Openers, was founded in August, 2015 and since then has seen immense success in the highly competitive digital landscape, winning digital business for companies across industry sectors like Fashion, Auto, Footwear, Real Estate, FMCG. The company was founded by Sachin Kumar, who used to head Digital business for Motivator India, a Group M company, prior to this. The company also hired Saurabh Kapoor, ex. Digital Head, Koovs.com as the co-founder in December last year.