ADFEST 2017 has announce that Wain Choi of Cheil Worldwide, one of South Korea’s most celebrated advertising executives, will be Chairman of ADFEST 2017’s Young Lotus Workshop.
This year, 16 teams from 16 cities will participate in the Young Lotus Workshop, which is a mentoring program for up-and-coming creative professionals. Every year, a different advertising network hosts the workshop, and this year leading executives from Cheil Worldwide will share their knowledge from Monday 20th March to Wednesday 22nd March, after which the young creatives will join ADFEST 2017 to hear from more inspiring speakers.
Choi joined Cheil Worldwide in 2010 where he is now Senior Vice President and Chief Creative Officer.
Cheil is famous for its award-winning campaigns for Samsung, and Choi has been spearheading campaigns under the “Launching People” platform — a global initiative by Samsung to help unleash people’s full potential with technology. The “Look at Me” app to help autistic kids communicate received many international creative accolades, and the “#BeFearless” campaign encouraging people to overcome their common fears with a free VR training app will continue to expand its program this year.
“I’m looking forward to being Chairman of the Young Lotus Workshop. I am a firm believer that the future of our industry depends on encouraging young, passionate people to pursue a career in our industry, and I hope to share some of the wisdom I’ve gleaned over the course of my career,” says Choi.
Following their workshops with Cheil Worldwide, the Young Lotus teams will have 24 hours to respond to a client “brief”. The best teams will present their ideas on stage at ADFEST on Saturday 25th March in a session called ‘Cheil Worldwide Presents Young Lotus 2017: Create with a Swagger’.
Vinit Suraphongchai, Chairman of ADFEST, says: “We held the first Young Lotus workshop in 2004, and today it remains one of the only mentoring programs for young people to come together to learn from the world’s top creatives.
ADFEST 2017 will take place 22nd – 25th March 2017 at the Royal Cliff Hotels Group in Pattaya, Thailand.