Mumbai: India’s leading Hindi General Entertainment Channel Colors is extending its programming to an early evening band starting 5pm onwards. Offering viewers diverse entertainment, the channel will be adding two new genres to its mix – Bhaag Bakool Bhaag and Savitri Devi College and Hospital. While Bhaag Bakool Bhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives.
The extended entertainment extravaganza begins on 15th May, 2017 with Bhaag Bakool Bhaag to air every Monday to Friday at 5:30 PM and Savitri Devi College and Hospital to air as an hour-long show every Monday to Friday at 6:00 PM. Thapki Pyaar Ki will move to the 5PM time band.
Commenting on the launch of the two shows, Manisha Sharma, Programming Head – Colors said, “Bhag Bakool Bhagand Savitri Devi College and Hospital are the two new shows which will continue to increase the width of variety entertainment for the viewers on COLORS. Bakool is an out an out comedy and we all need a dash of comedy in our lives apart from serious soaps. Savitri Devi… is a drama set against the backdrop of a hospital and is aspirational in nature. Both concepts are new if one looks at the offerings across the Hindi entertainment space currently and form a nice new mix in our current bouquet of shows. We really hope that the viewers enjoy the etched out characters and storyline.”
Commenting on the show, producer Sanjay Kohli from Edit II Productions said, “Over the past two decades, we at Edit II have built our expertise in creating endearing award-winning comic content; Bhaag Bakool Bhaag explores this genre further by delving into the dilemmas of a simple man who, by the twist of fate, finds himself married to two contrasting women. Making viewers laugh is quite a difficult task, making the entire production process for Bhaag Bakool Bhaag a tough proposition. This is our first association with COLORS and the support we have received from the channel gives us confidence that we have a winner on our hands.”
Speaking about the show, producer Rashmi Sharma from Rashmi Sharma Telefilms Ltd said, “Savitri Devi College and Hospital is our attempt at narrating a different kind of story which speaks not only of interpersonal relationships but also the many motives that drive human beings on a whole. Given that it’s an hour-long show, we are shooting it on a very large scale to ensure that the authenticity of its backdrop is maintained at all times. Savitri Devi College and Hospital also marks our fourth venture with COLORS following grand successes like Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii and Swaragini. We hope to keep the trend going and deliver another blockbuster!”
To promote both, Bhaag Bakool Bhaag and Savitri Devi College and Hospital, Colors has devised an extensive 360-degree integrated marketing campaign incorporating different mediums and touchpoints. The channel will also be promoting both shows across digital and social media platforms to generate positive conversations amongst the target audience.