Mumbai: India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, DB Corp Limited (DBCL), has organised the largest Pagdi tying contest ever, inviting advertising and media agencies to compete head on against other agencies.
The competition is being held on 9th, 10th and 13th of February, 2017 across selected agencies in Mumbai, Delhi and Bangalore. An agency with the maximum number of participants based on their employee ratio will be the winner. The competition is also a part of Dainik Bhaskar’s 20th year anniversary celebrations in Rajasthan.
Commenting on competition, Kaacon Sethi, Chief Corporate Marketing Officer, DBCL said, “The first day of the inter-agency Rajasthani pagdi tying competition saw over 80% participation planners, buyers, executives across all levels in media agencies! The response has been overwhelming. I take this opportunity to thank all our associates who have played an integral role in our success and growth in Rajasthan and extend deepest gratitude to all participants across agencies in Mumbai, Delhi and Bangalore who have come together and taken the challenge head on.”