Global pay-TV revenues are forecast to peak in 2017 at $202 billion, according to Digital TV Research, though the market will not see a rapid decline after.
The Global Pay TV Revenue Forecasts report, which covers 138 countries, forecasts that revenues will fall in North America (by a whopping $12 billion), Western Europe (down $566 million) and Eastern Europe (but only by $28 million) between 2016 and 2022. Revenues will decline in 33 countries between 2016 and 2022.
Even with the declines, North America will still command 47.5 percent of global pay-TV revenues (or $94.82 billion) in 2022, although this is down considerably from the 58.3 percent recorded in 2010. Asia Pacific will record a $5.75 billion increase to $40 billion in 2022. Asia Pacific overtook Western Europe in 2013 and will be larger than the whole of Europe in 2017. Revenues are expected to surge by 57 percent in Sub-Saharan Africa (up by $2.40 billion to $6.59 billion) and by 17 percent in the Middle East and North Africa (up by $590 million to $4.12 billion) between 2016 and 2022. Sub-Saharan Africa passed MENA in 2016 and will overtake Eastern Europe in 2021.
Simon Murray, principal analyst at Digital TV Research, said: “Revenues will more than double for 13 countries between 2016 and 2022. India will add the most revenues by some distance, with China also recording impressive gains. Asia will account for seven of the top ten gainers.”