Mumbai: GolinOpinion, the PR firm of the MullenLowe Lintas Group, has won the PR mandate for Magicbricks, India’s No.1 property site.The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.
The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand’s core values that define it across the country and strengthen the brand’s positioning as a leader in the online real estate space.
Commenting on the appointment, Prasun Kumar, CMO, Magicbricks.com said, “The thinking and strategic framework recommended by Golinopinion team was well appreciated. The innovative ideas and a self-motivated team resonates with our ideology and we are assured that this partnership will bear fruits for us.”
Commenting on the win, Lavang Khare, Executive Vice President, GolinOpinion said.“This is a start of a great association between Magicbricks and GolinOpinion. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behavior and drive change. We look forward to delivering robust campaigns and as a team will Go All In to achieve path-breaking results that the brand aspires for.”
In India, GolinOpinion works using Golin’s globally-acclaimed G4 model, one of the most innovative structures in the PR and communications industry today. This model has four integrated communities of experts that deliver the deepest insights, boldest ideas, broadest consumer engagement and real-time relevance for clients. This gives an edge to the agency to create more unconventional and successful PR campaigns. Additionally, GolinOpinion offers ‘The Bridge’ as a social media management capability that helps brands incorporate real-time insights into their communication mix and create 24×7 meaningful engagement with their stakeholders.