Mumbai: The Hindu Group’s www.youngworldclub.com, an interactive, fun-filled education portal for children, turns one. This website offers a variety of rich multimedia content including slideshows, quizzes, videos and activities, making learning exciting.
Curated for children of age groups 8-11 (juniors), 12-15 (seniors), parents and teachers, this web platform offers students new ways to understand diverse topics. The content, updated every week, takes the user through various sections on Think, Read, Do, Travel, Play, and Change.
The Think section explores Math, Science, puzzles and riddles, while the Read section features stories and news articles. Under the Do section, members will find content related to hobbies such as drawing, painting, music, dance, theatre, cooking and crafts. The Travel section contains History, Geography, nature, wildlife, and the Play section showcases content on health, fitness and sports. The Change section encourages children to participate and know more about social and civic initiatives around them.
In the year since its launch, Young World Club has more than 5,300 paid subscribers. With a balance between acquiring new subscribers and retaining the existing, the website, with its interactive content hosts a highly engaged audience.
With more than 500 learning widgets under 20 interactive sections, the website has a host of content that caters to diverse interests of children in the age group of 8-15 years. The highly popular Curiopedia corner showcases curious questions asked by children, strengthening the product positioning as a platform that makes learning fun.
As an extension of the online platform, several on-ground activities and events, covering a wide spectrum of interests have been organised in cities across India – sessions on storytelling, science, wall-painting, Zumba, art, pottery, mask-making, and more. Several contests such as watch-painting, medal-designing, and story-writing, tapping into the creativity of children have also been conducted. Young World Club has also signed strategic partnerships with events across the country enabling wider reach and engagement.