New Delhi: Organic Harvest, India’s leading homegrown brand with an entire range of organic personal care products, has rolled out its first advertising campaign. The communication campaign is in line with the brand’s ethos of making beauty products which speak of nature in its purest form. Organic Harvest’s new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime. The brand embraces the organic power of plants and its botanical extracts in abundance combined with organic ingredients.
The brand will air its television commercial on prime national channels and will be promoted on digital and other communication mediums like Radio and cinema as well. The brand has further syndicated with a popular TV serial to maximize its outreach. The markets covered in the campaign include Delhi, Mumbai, Pune, Punjab and Dehradoon.
Speaking about the campaign, Mr. Rahul Agarwal, CEO, Organic Harvest said, “Organic Harvest is not just a beauty care range, it is a lifestyle. It’s about diversifying the way you view beauty and personal care sync with nature.We were very clear about our positioning. It was important to showcase the essence of the brand and also the promise it holds towards the target segment.
Talking about the marketing strategy, he further added, “The personal care industry is flooded with numerous brands, however, there is still niche in the industry. The diversification strategy of choosing different mediums was a big decision, as it was important to evaluate and understand each medium keeping in mind our target audience. We want to make Organic Harvest- an aspirational brand and through this campaign we shall be able to build maximum exposure for our products, consequently, gaining the market attention.”
The company was brought into existence in June 2013 to promote the concept of safe skin. The brand makes an intelligent use of plants grown without pesticides and chemicals where products are not just natural, but organic.
With its unmatchable quality and competitive pricing of products in the beauty industry, Organic Harvest is growing rapidly since its launch. Presently Organic Harvest is available in more than 600 retail outlets across India, including cities like Delhi, Mumbai, Pune, Surat, Bareilly and Dehradun.