Mumbai: Madison Media has just announced the appointment of Vishal Chinchankar as its Chief Digital Officer. Vishal, a veteran in the Digital space has over 20 years of experience out of which 17 years have been in Digital, across agencies of the likes of Group M, Mediaturf, amongst others. His last assignment was at MEC, where he was the Digital head. Vishal will be a part of the Agency’s Exco and will be responsible to strengthen Madison’s value proposition, under his leadership,teams will work closely to drive a superior media product.
Vishal’s experience across the spectrum – publisher, agency and client, combined with his understanding of technology, makes him ideal for this position. Vishal started his career with Business World in sales, before he moved to Digital with myiris. Prior to joining MEC, he has also worked with Mediaturf, Mindshare in Mumbai and Singapore and Reliance.
Says Mr. VikramSakhuja, Group CEO, Madison Media & OOH, “I am very excited to welcome Vishal into Madison. Vishal has done an amazing job of unlocking the value of Digital for Clients, and I can’t wait for him to unleash the full power of Madison Next”.
Says Mr. Vishal Chinchankar on his appointment,“I am thrilled to take on the challenge of transforming Madison’s Digital Value proposition into a model that is data led and automated. Taking this role under the mentorship of Sam &Vikram is a true privilege as well as opportunity to work with an incredibly talented team. I look forward to working alongside them to produce work that makes a difference.”
Madison Media Group was in the news earlier for winning the Titan Media AOR. The agency also won TV Media Agency of the Year at the Prime Time Awards 2017.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Marico, Snapdeal, Titan, Asian Paints, McDonald’s, TVS, Raymond, Pidilite, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.