MEC has announced Allison Coley as the new Managing Director of MEC Singapore and MEC Global Solutions Asia Pacific. Connie Chan has been named as the region’s first Chief Client Officer.
Allison will lead the integrated MEC Singapore and Global Solutions businesses, 100 people in total, driving best-in-class client work, managing the great talent in the agency and driving new business growth.
As Chief Client Officer for MEC APAC, Connie will develop and implement strong client-centric solutions for all key regional clients in the region and drive the client leadership community of the agency.
Moving into 2017, the agency will continue to focus on the delivery of excellent marketing solutions for its clients. With that in mind, the arrival of one of the agency’s most client-centric leaders, along with the re-focus of a long-standing and talented leader will be a huge boost to the region. Both Connie and Allison will report to Peter Vogel, MEC’s APAC CEO.
Speaking on the appointments, Peter Vogel, said, “This is an exciting time for us in the region, after a great year which has truly re-booted our growth. It’s great to have such senior, talented and experienced client leaders in the region, both with proven track records on delivering excellent client focussed solutions. Connie and Allison are two incredibly strong female leaders and role models in our industry and beyond – and I couldn’t think of anyone better suited to lead our clients to continued growth.”
MEC APAC has had a successful year of business growth in 2016, with markets in the region winning business from respected brands such as Vodafone, Meituan and Friesland Campina – as well as the regional launch of MEC Wavemaker, MEC’s specialist content offer. The agency recently won Gold, Silver and three times Bronze in the Campaign Agency of the Year awards.
Sharon Soh, the current Managing Director of MEC Singapore, will leave the agency by the end of January 2017. Sharon has been with MEC for 18 years.