Patiala: Radio City, country’s first and oldest private FM radio broadcaster today announced the launch of Radio City 91.1 in Patiala, the royal city of Punjab. Patiala’s ‘Son of the Soil’, popular Punjabi pop artist Daler Mehndi in his versatile style introduced the networks key properties to the city.
Carrying forward the mantle of ‘Rag Rag Mein Daude City’ the radio network will focus on content that appeals to all the Patialvi’s, from the foot thumping Punjabi Bhangra to the popular ‘Love Guru’ in Punjabi, from city happenings to humor, an experience like never before for the listeners in the city.. Knowing Patiala’s love for music, the new station promises to be a one-stop destination for maximum music in Patiala.
On the occasion of the launch Mr. Abraham Thomas, CEO, Music Broadcast Limited said “With the launch of our station in Patiala, we mark our expansion in the state of Punjab. With each new city that we enter, we continue to spread our brand ethos – “Rag Rag Mein Daude City. We promise to give our listeners the best of localized and customized content and with this launch, we are elated to introduce Love Guru in Punjabi for our listeners in Punjab.
“Radio City vichapnapuraanarishtahai. There are very few brands who understand the essence of good music and the mindset of a listener. Radio City does both, and I welcome them to Patiala with open arms, Hun Rag RagvichDaudega Music bemisaal, Daler Mehndi de naal”, quoted the much-acclaimed singer Daler Mehndi at the launch.
Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions covering Kanpur, Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur, and Madurai. Radio City also operates a web radio on Planetradiocity.com which has 40 stations as of now.