Bangalore: Red FM Bangalore commenced the second phase of its relaunch with the new radio jockeys and a host of celebrities, including the cast of Happy New Year, at Garuda Mall, Magrath Road in the weekend, with a promise of delighting their old listeners and roping in new ones.
The 2nd part of this relaunch witnessed hordes of crowd gathered at the popular Garuda Mall in Magrath Road, where Red FM constructed a studio set-up on the top of a hoarding terming it as ‘Red FM Hawa Mein’. Unlike the last time, this studio setup was at a much elevated height of 35 feet. The event was graced by local celebrities such as Harshika Poonacha, and the cast of upcoming Kannada film, Happy New Year, which included lead actors Diganth, Shruthi Hariharan, and celebrity director, Pannaga Bharana.
Through this aerial studio set-up Red FM introduced its new set of RJs and shows which are now part of the station. The day saw all RJs doing their shows from this unique studio set-up. The idea was based on a single line of communication: “Ab Bangalore Ki Hawa Mein Ek Hi Naam – 93.5 Red FM”.
In this re-launch Red FM introduced two new RJs, Tuhin and Zeishah, who will be hosting two new shows KA 935 and Red Adda respectively.
Red FM had taken all RJs off the air for one week as a build up to the two relaunch events, with a teaser communication of “Red FM Ki Hawa Badalne Waali Hai”.
On the occasion of the re-launch, Nisha Narayanan, COO, Red FM, had this to say, “We at Red FM have always believed in keeping the brand alive and kicking and product in-tune with the times. Revamp and relaunch of RED FM Bengaluru is our endeavour to offer a sharper product. As a brand, innovation is at our core, and ‘Red FM Hawa mein’ is an interesting way of launching our new RJ line-up with all of them going live from a hoarding and giving Bengalureans superhits Hindi music 24 X 7 in times to come.”