Star Sports and Tata Play introduce addressable ads, targeting affluent audiences this IPL season
Star Sports has announced an association with Tata Play. Together, they are pioneering the introduction of targeted advertising on linear ...
Tag: Harit Nagpal
With increased satellite bandwidth Tata Play to carry 103 HD and all DD channels
Following the launch of country’s first demand-driven satellite GSAT-24 which gave Tata Play the largest satellite bandwidth in the country, ...
Tata Play lets brands split one ad slot for multiple audiences with Addressable Ads
Content distribution platform Tata Play has introduced Addressable Ads for linear television. The addressable TV advertising technology enables advertisers to selectively ...
Tata Play provides OTT PaaS solution to emerging markets
Tata Play, India’s content distribution platform providing Pay-TV and OTT aggregation services today announced the launch of the Tata Play ...
Tata Play adds it’s third Made-In-India satellite to its fleet, bolsters 18 years of partnership with DOS
Tata Play (formerly known as Tata Sky) collaborated with NSIL (NewSpace India Limited) and launched GSAT-24 satellite in June 2022, ...
Tata Play and NSIL joined hands to launch the GSAT-24 satellite
DTH and content distribution platform Tata Play has partnered with National Space India Limited to launch GSAT-24 satellite. The move ...
Saif Ali Khan finds where to stream top shows in Tata Play Binge’s TVC
Tata Play Binge, an OTT aggregator app, has launched a campaign titled "Bachcha Bachcha Janta Hai" featuring Saif Ali Khan ...
Tata Play launches ‘Har Ghar Startup’
Tata Play, a content distribution platform, announced the launch of a new platform service - Har Ghar Startup - for ...
FICCI Frames 2023 set to be held in Mumbai from May 3-5
FICCI Frames 2023, one of the most significant media and entertainment conventions in Asia, is scheduled to take place from ...
Tata Play Binge becomes standalone OTT offering, now available without DTH subscription
Tata Play announced the expansion of its OTT entertainment app Tata Play Binge, to all smartphone users, with no pre-requisite ...
