Global ad spend to rise 8.3% this year to reach $880.9 bn; to slowdown to 2.6% growth in 2023
WARC downgrades its expectations for global ad market growth by $90bn as the economic slowdown bites and social companies stall. ...
Tag: James McDonald
Global advertising market sees record growth in 2021 – up 23.8% to $771bn: WARC
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of ...
Advertiser spend on TV and social media is twice as high as daily consumption: WARC
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI ...
Global advertising spend set to rise by 12.6% this year to reach US $665 bn: WARC
Global advertising spend is on course for 12.6% growth this year to reach U S$665bn, an upgrade from 6.7% initially ...
Global advertising spend is set to rise by 7.1% to $660bn in 2020: The Adspend Outlook 2020
International: Global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet ...
Cinema advertising growth is outpacing all other traditional media: WARC Global Ad Trends
Mumbai: The global cinema advertising market is expected to be worth $4.6bn this year, representing a 6.8% rise from 2018. ...
Social advertising growth halved over the last year; Facebook looks to new revenue streams as ad market cools: WARC’s Global Advertising Trends
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year ...
Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share: WARC Global Ad Trends
International: WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend ...
