Mumbai: Tata Sky has launched a new campaign titled ‘Tata Sky Acting Adda’. Tata Sky Acting Adda is a new service that brings the best of Bollywood masters to teach the fundamentals of acting at the convenience of your home.The reason behind this campaign – the path to becoming an actor in Bollywood is one with a lot of trials and disappointments. Especially when one has no formal trainingin acting or is unable to navigate a successful entry into Bollywood. But all this will change, with Tata Sky’s Acting Adda.
This latest interactive service ‘Tata Sky Acting Adda’ powered by FTheCouch (FTC), an initiative by Suniel Shetty is an exclusive service for Tata Sky subscribers on #111. Tata Sky Acting Adda is the first-of-its-kind to offer acting lessons delivered by experts from all top institutes on television and on Tata Sky’s mobile app at the price of just Rs59 per month.
To launch this service Ogilvy Mumbai conceptualised this unique campaign with the tagline ‘Bade Break ka Bada Manch’, using the legendary actor Mr. Bachchan in yet another interesting avatar. This time he plays the role of a diffident ‘Uncleji’ who fails an audition at his local Ramleela because he can’t act. We see his complete transformation to a good actor with the help of Tata Sky Acting Adda. He goes on to give an audition so powerful that he bags the role of Raavan in the play.
Shot by the National award winning Director Shoojit Sircar, the ad – a series of four TVCs captures Mr. Bachchan’s transformation into a confident actor in a very simple yet extremely fun way.
Please watch the films on the links below:
Sukesh Nayak, Executive Creative Director, Ogilvy Mumbai said, “What better way to launch an acting school platform than have India’s superstar play a role of an ordinary man with a desire to act. We hope with this product, every Indian, no matter living where, now gets an opportunity to embellish his acting skills and show his talent on big stage.”
Malay Dikshit, CCO Tata Sky said, “This service caters to a much underserviced need of aspiring actors to get the much needed break as well as the need of casting experts to have a ready talent pool. The communication which delivers a smile, has the service woven into a beautifully simple story. Mr Bacchan and Ogilvy have once again created the Magic for Tata Sky.
Client: Tata Sky
Malay Dikshit – CCO
Ashish Asati – GM Brand Marketing
Utpal Sethia – AGM Subscriber Marketing
Agency: Ogilvy & Mather
Sukesh Nayak – Executive Creative Director
Nishant Pratap – Sr. Creative Director (Copy)
Pratheeb R – Sr. Creative Director (Art)
Chhavi Saini – Creative Controller (Copy)
Soumen Nath – Creative Controller (Art)
Sowmya Balakrishnan- Creative Controller (Art)
Noothan PR- Creative Controller (Art)
Ankit Pathak- Sr. Copy Writer
Madhav Nair- Junior Visualiser
Rudransh Bundela- Junior Copy Writer
VR Rajesh- Executive Vice President
Jaikishan Menon- Vice President
Karuna Nayak- Account Director
Sharon Faria- Senior Account Executive
Prem Narayan-Planning Head- Mumbai
Aniruddha Khandekar- Vice President- Planning
Priyanka Nair- Planning Director
Production House- Rising Sun Films
Shoojit Sircar- Director
Supriya Macwan- Producer
Madhukar Moses- Post Production