Mumbai: DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, announced today that the company has been awarded 2 Gold awards at the Publishers Abby Awards 2017.
The award was bestowed for the campaign ‘Zidd Karo, Duniya Badlo’ under the categories ‘Best marketing of a printed newspaper/edition’ and ‘Best use of mobile/digital by a newspaper’ at the Publishers Abby Awards 2017.
The Dainik Bhaskar Group, India’s largest print media conglomerate has always reflected the ethos of a socially concerned organization. It has been at the forefront undertaking innovative, high impact marketing initiatives with very successful results. The group continues to fulfil its commitment to it’s vision of being ‘The largest and most admired media brand enabling socio-economic change’. The group’s ‘Zidd Karo, Duniya Badlo’ campaign has been a clarion call to all it’s audiences urging all to take determined steps towards creating a better world. The campaign has been trending amongst the top few positions and has registered more than 3 million video views on Facebook.
Commenting on the win, Ms. Kaacon Sethi (Chief Corporate Marketing Officer – The Dainik Bhaskar Group) said, “We are delighted to have received two Gold Abby’s at the recently held Goa Fest 2017. We launched one of the largest integrated campaigns ‘Zidd Karo, Duniya Badlo’ in 2016. A worthy paid – owned – earned – shared case study, this campaign has won several medals both nationally and internationally. Since we are extremely selective and discerning about the marketing endeavours the organisation submits in the form of various campaigns with high impact messages, the recognition received at a prestigious platform as Abby’s at Goafest is tremendously encouraging. The campaigns were awarded not only for communication content and aesthetics but also for their return on investment”.