New Delhi: Treebo Hotels, India’s 3rd largest hotel chain has roped in the leading Bollywood actor Irrfan Khan as the Brand Ambassador for its first 360 degree brand campaign. Targeting its consumers across the country, Treebo will roll out its integrated campaign with TVC, print, digital and OOH advertisements, starting today.
Quality assurance, which is a grave challenge for the budget hotel brands, is the core proposition and founding principle for Treebo. Through this campaign, the hotel brand wants to reiterate its focus on bringing a revolution in the hotel industry by assuring quality experience and providing value for money to guests at its 250+ properties in over 50 cities in India.
The trio, Sidharth Gupta, Rahul Chaudhary, and Kadam Jeet Jain founded Treebo in 2015 with the vision to provide quality accommodation at affordable prices. Treebo works on a technology-dependent, scalable model that allows the brand to have an absolute control over the properties’ service quality, ensuring a delightful experience for its guests. Catering to 70% of the total hotel market in India, Treebo has built a robust ecosystem comprising of multiple industry-first technology solutions and a strong on-ground team to maintain Treebo approved quality standards and guest experience across its properties.
Commenting on the campaign, Shubham Khurana, Director-Marketing, Treebo Hotels said, “We are very excited about the campaign and our association with Irrfan Khan. Irrfan is a rare blend of talent and versatility and his personality mirrors Treebo’s brand persona. ”
He added, “The budget segment hotels have always been perceived as the ugly duckling in the hotel industry and rightly so because of the quality of experience they offer. Through our campaign, we want to make people aware of Treebo’s promise of delivering a quality stay at our properties, which is one of the aspects people are most suspicious and unsure of. We want the suspicious ‘shaqi’ people to experience a Treebo because there is nothing like getting a validation from the ones who are hardest to please.”
Irrfan Khan said, “It’s great to be a part of the Treebo family. Everyone has experienced the pain of staying at a budget hotel during family vacations and has unpleasant memories of not receiving the promised quality. I believe these experiences trigger suspicion and doubt amongst consumers and it is commendable to see a brand addressing that emotion. It’s great to see the commitment of these young leaders to change the way the hotel industry functions, having already built Treebo as India’s third largest hotel chain in a short span of 2 years. I believe in their ambition of bringing quality & consistency into the budget hotels segment in India, and am happy to be part of such an endeavour.”
Ashish Khazanchi, Managing Partner, Enormous Brands, “The Indian traveller often experiences a dichotomy when it comes to value-for-money or budget hotels. Buying into ‘Best Value’ comes with an implicit sense of compromise on quality of service and amenities. Overall, the budget stay experience is driven more by doubt than delight. Treebo, being India’s best-rated hotel chain comes with the reassurance of being approved by fellow travellers. It reflects the brand’s commitment to quality and service at affordable prices, putting all doubts and dichotomy to rest. The film shows how Treebo leaves no room for doubt while welcoming doubters.”
- Creative Agency: Enormous Brands
- Team Enormous Brands
- Brand: Treebo Hotels
- Shubham Khurana, Director- Brand Marketing
- Production Company : Hot Films India