Mumbai: Vh1 Supersonic is all set to become an international multi-genre music festival with its announcement of the second headliner, none other than the American Hip Hop Legend – Macklemore.
Earlier in December 2016, LIVE Viacom18’s marquee property Gionee Vh1 Supersonic Powered by Budweiser sent Indian Dance music fans into a happy frenzy with the announcement of the first headline act of the 2017 Edition, Eric Prydz.
Grammy Award Winner and Superstar of Hip Hop Macklemore is one of the most popular Hip Hop artists of the generation.
Macklemore often writes the lyrics of his songs on themes close to his heart or on meaningful social causes, for instance, My Oh My¸ is a song that he dedicated to the sportscaster, Dave Niehaus, who died in November 2010. Another song that advocates his opinion is White Privilege which talks about the social movement associated with Black Lives Matter.
With this announcement, Vh1 Supersonic introduces Hip Hop, for the first time ever, into its line-up. Foraying into a spread of genres beyond Electronic Dance Music, the music festival is diversifying its offerings, extending and presenting a musical experience to a whole new audience. He is a household name when it comes to protest music that spreads strong messages across the world about peace, equality and human rights.
Taking about his Debut performance in India Macklemore said, “India is one of my favorite places in the world. Extremely excited to be playing this festival!”
Sharing his thoughts on the growth projected by the festival, Arvind Vohra, Country CEO and MD, Gionee India said shares, “Gionee has an aggressive market strategy to stay connected with the youth by partnering with well-known youth-centric properties. Our partnership with Vh1 supersonic is a step in that direction and we are excited to be associated with the festival. They are really changing the music landscape by introducing some of the best names first Eric Prydz and now Hip-hop star Macklemore.”.”
Speaking about this association, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “2016 was a great year for Budweiser as we introduced the Indian audience to some of the biggest electronic dance music experiences for the very first time. This year, we are committed towards amplifying this further. We are excited to kick start 2017 with Vh1 Supersonic who is bringing the legendary Eric Prydz and Hip Hop Legend – Macklemore to India. It is an important year for Budweiser wherein we want to lead the electronic dance music space in India and our association with Supersonic will only further this agenda.”