New Delhi: AdLift, a global digital marketing agency with offices in the US and India, has recently won the digital mandate for Max Healthcare, India’s leading provider of comprehensive, seamless and integrated world-class healthcare services. Max Healthcare is a network of 14 hospitals that offer treatment across all 30 specialities in India with 2300+ leading doctors holding international level expertise.
AdLift was chosen as the preferred digital marketing partner following a multi-agency pitch.
AdLift bagged Max Healthcare’s account for its Search Engine Optimization (SEO), Content, Paid Media, and Website Maintenance services. The company was looking for an agency with a proven track-record of ROI driven results across various digital channels. Max Healthcare found AdLift as the most appropriate agency to work with.
“The choice of using Digital Media in Healthcare is unequivocal – what with patients and caregivers going online on each step of their healthcare journey. We were looking for a partner who can advance our efforts on harnessing the potential of digital media, and we felt AdLift offered us the right level of experience, expertise and understanding. We are confident that they will be an extension to our existing digital team and help in exceeding our digital marketing goals,” said Mohan Menon, VP & Head Marketing, Max Healthcare.
Sandeep Katwal, Manager – Digital, Max Healthcare said, “Content is king in the digital world – it cannot be truer for any other but the healthcare sector. While many in the race for newer digital media will ignore the traditional SEO efforts, for our patients and those looking for healthcare solutions, finding answers to their problems easily in the only thing that matters. We are putting efforts on the solution providing side and felt that AdLift is best placed to help us with the required demand management on digital.”
“Max Healthcare has launched a formidable strategy to win in digital through innovation; we’re excited at this opportunity of partnering with them to put digital in the driver’s seat” said Prashant Puri, Co-Founder & CEO, AdLift.
AdLift’s core lies in driving performance across multiple digital marketing channels. These have been recognized by Kent RO, ICICI Lombard, UrbanClap & OYO Rooms to name a few.
roven results under our belts, which we have accomplished through a unique combination of technical search analysis, content marketing, our proprietary software, data-driven digital marketing research, evergreen content creation and social media strategies.
In 2013, AdLift was named the 8th fastest-growing mid-size company by INC 500.