Chennai: Ambi Parameswaran (aka) Ambi, the Brand Strategist with an illustrious career of 40 years in advertising handling some of India’s top brands, had came up with his latest book “SPONGE: Leadership Lessons I Learnt From My Clients” that was published by Westland Publications.
Early in his career, Ambi realized that some of the best lessons can be learnt if people just listen to and learn from customer interactions. A challenging customer could actually end up enriching one’s life with some of the most engaging conversations possible. And if you approached each client conversation as an exercise in listening and learning, it was a sure-fire route to success.
Ambi was fortunate to work with and engage with some of the most highly respected names in the Indian corporate world and SPONGE is an attempt to present the interesting conversations Ambi had with the doyens of the corporate world, in an easy to read anecdotal form. The book is an intriguing read for Corporate Executives, Management Students and people interested in Advertising where individuals interact with a variety of people.
His last Book Nawabs, Nudes and Noodles is a bestseller that examines how advertising has evolved, reflecting the country’s culture, politics and economy in the last fifty years.