Axiata Group Berhad has signed a non-binding Memorandum of Understanding relating to the expansion of its strategic collaboration with iflix to bring entertainment content to the telecom’s customers in six countries.
From two existing partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata’s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangaldesh and Ncell in Nepal.
Additionally, iflix and Axiata intend to jointly produce content specially created for Axiata’s customers in the markets encompassed in the collaboration. All of Axiata’s more than 125 million customers will be able to access iflix’s service and library of local, regional and Western content utilizing Axiata’s connectivity and technology across the region.
Axiata’s group chief strategy and marketing officer, Dominic Arena, commented, “Axiata has always demonstrated a strong focus on customer experience and innovation as we strengthen our position in new sources of value, specifically in digital entertainment products and digital content distribution platforms across the region. The expansion of our collaboration with iflix is a testament to that commitment. We are thrilled to make iflix’s world-class service and content available to over 125 million customers in Malaysia, Indonesia, Bangladesh, Cambodia, Nepal and Sri Lanka.”
iflix Group CEO Mark Britt added, “We are thrilled to strengthen our relationship with Axiata, one of Asia’s largest telecommunications groups, and are humbled by their vote of confidence. We are committed to providing all Axiata customers with unlimited access to the world’s best TV shows and movies through an exceptional user experience and unparalleled service, already enjoyed by Celcom and Dialog customers. Together with Axiata’s highly innovative and award-winning Mobile Internet Fulfilment Exchange application platform and music service Yonder, we look forward to working with Axiata to further redefine media and entertainment for Axiata’s customers in Malaysia, Sri Lanka, Indonesia, Cambodia, Bangladesh and Nepal over the coming months.”