Mumbai: Big FM is back with the 2nd season of its biggest and easy to win game on radio, ‘Big Birthday Game.’ The latest edition will air from 17th July to 28th July, during the breakfast show between 8am-10 am across 61 cities. The “Simple to Win” nature of the game will add to the ease of participation, which would bring excitement to the listeners where everyone can win. It aims to surpass the large participation numbers achieved during the 1st season.
The on-air game is based on a simple yet exciting process of the RJ spinning the fortune wheel to arrive at the winning birth date for the day. The RJ will begin the game by requesting listeners to send in SMS messages sharing their names and birth dates. He will then spin the wheel to pick out a date, followed by the month. A total of 10 winners will be selected each day, if the date and month that appears on the wheel matches with the participants’ date of birth. 10 winners will be awarded with prizes worth Rs 7 Lac daily across all markets.
The engagement experience of the listeners on Big FM will increase on multiple levels as 10 lucky winners, who will be selected each day, also stand a chance to double their prize if they call the RJ within an hour of their name being declared for the day.
Commenting on the new edition, Big FM Spokesperson said, “92.7 BIG FM, as a network, consciously aims at pushing the bar for delivering concepts having high engagement value that provides a fulfilling experience to the listeners. BIG Birthday Game is one such offering that has been designed with an easy process that will not just deliver entertainment but will also elevate the exhilaration of the listeners tuning into 92.7 BIG FM, whether they win the game or not. Following its success last year and the network’s reach of 45 billion people, we aim to make an impact for our partners.”