Mumbai : This year, Britannia’s Milk Bikis, Tamil Nadu’s Beloved biscuits, is celebrating the harvest festival of Pongal — a major festival of South India with a 14 day campaign. With this campaign, the brand hopes to bring back 42 years of fond memories with TN consumers.
The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy. Also launching is a new heart touching TVC conceptualised by Lowe Lintas that shows the coming together of a children to celebrate the festival with an old man from the village. Falling short of milk to cook the celebratory Pongal, the two are then fulfilled by a pack of Britannia’s Milk Bikis.
The video can be viewed here
Agency: Lowe Lintas, Bengaluru Production House: Black Box Films Executive Producer: Gowri Krishnakumar Director: Krishnakumar R Director of Photography: M S Prabhu Chairman & Chief Creative Officer: Arun Iyer Creative Director: Romel Joseph, Rimona Ganapathy, Lohith Chengappa, N. Sukumaran Client Servicing: Hari Krishnan, Sonali Khanna, Smrithi Ramanujam, Aarushi Girdhar Line Producer: Pradeep Art Director: Susheel Babu Stylist: Vidya Cast: Shital, Kavish, Vanshika, Nandhan, Kishore Casting: Hemanth Bohra, Mohena Music: Gopal Rao Offline Editor: Justin Raj (RGB, Chennai) Online Editor: Mohan (RGB, Chennai) Colorist: Vineesh Vijayan (Nube, Mumbai) CG & VFX: Richiard Sequeria (Digipriority, Chennai), Duraimurugan (RGB, Chennai) Sound Engineer: Vijayanand, Shaji, Arun, Dinesh (Voicce store, Chennai) Foley: Rajesh Mukkath DA: Suchita D Prasad First Assistant Director: Satish Assistant Directors: Ajay Kumar, Madhu, Keerthini, Harsha Admin Dept: Rizwana Rahamath & Ramu Sampath (Black Box Films)