The Haymarket-owned, Campaign Asia-Pacific is to stop publishing its monthly print magazine after 44 years in circulation. It has online editions covering China, Japan and India and the magazine will publish its final print edition in August as it embraces a digital-only model.
The news follows Campaign UK’s announcement that it intends to reduce its print circulation from weekly to monthly in September, although the decision related to Asia was made locally.
“Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will allow clients to benefit from value-added insight garnered from our proprietary content consumption analysis and create deeper engagement with the Campaign Asia community,” said AtifaSilk,Campaign Asia-Pacific brand director.
Resources dedicated to the print magazine will move to serve premium paid-for online content. This follows the launch of Content Lab – a dedicated resource said to be “helping businesses shape their thinking and amplify their voice.
“We cover an industry that’s being completely transformed by digital technology. Now we’re excited to be evolving alongside it by expanding our digital team and offering more video, interactive and premium online features.”
Silk added that the move would lead to no redundancies among the editorial team.
Originally founded as Media magazine in Hong Kong 1973 Campaign Asia-Pacific currently has bases in Hong Kong, Singapore and Japan. In October 2000, London-based Haymarket Publishing acquired Media and launched its flagship title Campaign in Asia.
In June 2010, Media and all its offerings were officially amalgamated with the Campaign Asia-Pacific brand. Haymarket let go a number of staff in sales, marketing, circulation and administration in both the Hong Kong head office and Singapore following a company restructure.