New Delhi: CarToq, India’s fastest growing automobile platform with a reach of over 22 million unique audiences every month, today announced the appointment of Mudit Seth as its Chief Marketing Officer and Partner. Mudit Seth will oversee CarToq’s domestic and global expansion along with leading the platforms marketing activities to drive customer traffic across CarToq’s media properties. In addition to strengthening CarToq’s brand positioning, Mudit will head alliances and tie-ups with auto brands across the country to roll out path breaking marketing initiatives on CarToq’s media properties.
Mudit Seth joins CarToq with over 12 years of digital marketing, ad:tech and entrepreneurial experience. Prior to CarToq, Mudit co-founded SilverPush, an innovative data driven marketing and measurement company, in 2012 and spearheaded it to become a multi-million dollar company before exiting the venture in 2016. At SilverPush, he led the company’s marketing function and was the driving force behind its international expansion and operations in the USA and Philippines.
Nitin Srivastava, CEO, CarToq commenting on the appointment said,“We are pleased to have Mudit on board as a partner in the senior management team. CarToq is on a hyper growth path in the automobile media space. Over the last 18 months we have become the largest engagement platform for car and bike owners and enthusiasts and aim to reach an audience base of over 30mn before the end of 2018. With such aggressive growth plans, we needed experienced top management muscle to drive our expansion plans aggressively. Mudit’s varied industry experience in business development, strategy, core marketing and strong expertise in driving growth are great value additions to CarToq and our team.”
Since his exit from SilverPush in 2016 till date, Mudit has consulted a number of ad:tech ventures on business development and strategy. Prior to CarToq, he was associated with Tyroo as the head of global business and strategy for over a year. During his project engagement with Tyroo, Mudit actively worked on developing new products and its international expansion in the US and SEA along with establishing a new positioning for Tyroo as a product and tech focused company.
On his new role as the Partner and CMO at CarToqMudit said “CarToq is the fastest growing automobile content platform in India today with an aggressive growth rate of 20% every quarter.We are witnessing an increased interest from automobile manufacturers, dealerships and brands, who see us as an effective Top-of-the-Funnel media solution to tap into the growing audience base of existing and potential auto buyers. I am delighted to be a part of CarToq’s growth trajectory and to be able to contribute to its vision. We have already launched operations in Indonesia and plan to expand to three new countries by the end of 2019. We have been to crack growth and monetization with right balance and plan to productise our content pillars as ready content play book.”
CarToq recently launched its Hindi platform for auto enthusiasts and buyers in tier II and III cities in the country. Easily accessible on smartphones, tablets and desktop devices, CarToq’s Hindi platform has grown by 100% month on month, crossing over a 3 million visits in July (source- Google Analytics) making it the fastest-growing platform in this vernacular category. CarToq’s Hindi platform’s digital audience currently comprises 78% male and 22% female from Tier 2 and Tier 3 cities. Interestingly, nearly 75% of this vernacular speaking audience is in the age bracket of 25–34 years, followed by 10% aged between 35- 45 years. Given the increased interest from tier II and III cities in India, CarToq plans to launch more vernacular content platforms later this year.