An Israel-founded start-up which aims to help publishers boost readership and traffic through content marketing is to launch in Asia-Pacific.
Keywee, a tool that enables content creators to target audiences on platforms such as Facebook and Yahoo, has started operating in Australia and Asia following rapid growth in the United States.
One year after first launching, Keywee attracted US$9.1 in Series A funding, of which the investors included Innovation Endeavours, the fund of Google co-founder Eric Schmidt, and The New York Times.
Like Taboola and Outbrain, Keywee directs users to paid or editorial content, but in an allegedly more data-driven and targeted manner.
So far the platform has worked with up to 400 publishers in the US, including the Guardian. In Australia, the platform has teamed up with Motley Fool and is currently on the hunt for publisher partnerships in Asia.
has yet to launch a physical base in APAC, and is currently being represented on a sales front by Medium Marketing in Hong Kong and Singapore and by Clovis Thevenet of Teleskope in South East Asia.
“Whether it’s subscriptions, branded content or profitable audienced development, Keywee is making Facebook work for publishers” said Dinesh Arasaratnam, director at Medium Marketing.
“Keywee’s unrivalled technology presents a significant opportunity for publishers in the Asia-Pacific region to boost their margins and audience, considering the results Keywee has achieved for other publishers globally.”