Bangalore: Langoor a full-service digital-first agency made of creative technologists has won the digital mandate for Goodness! A ready to drink, healthy beverage that is taking the markets by storm. Langoor is tasked with managing the digital presence as well as drive demand with content assets, platforms and media buy.
Delighted on the win, Venugopal Ganganna, Chief Executive Officer, Langoor Digital, stated, “These are exciting times for us. Truly path-breaking ideas are being brought to life by start-up entrepreneurs and that gives us, at Langoor, an opportunity to leverage and further test digital as a medium to build great brands starting from scratch. Langoor is truly excited to work with an FMCG brand like Goodness! We are looking forward to drive some serious growth in customer adoption and love for the brand by balancing creative demands with a data driven approach to marketing”
Lakshmi Dasaka, Co-founder & COO of DropKaffe, parent company behind the brand stated “At Goodness! Beverages, our mission is to provide liberating choices to the customers through fun, functional and healthy beverages. As a brand targeting millennial consumers, it is imperative that digital is the way to drive brand awareness, penetration and engagement. We are delighted to partner with Langoor as the team brings the right experience and capabilities in accomplishing our vision.”
Goodness! Beverages is a Bengaluru-based beverage brand, rapidly growing in the dairy segment. The brand is on a mission to create and promote functional, fun & healthy beverage choices, catering to busy millennial consumers. The product portfolio consists of India’s first Ready-to-Drink (“RTD”) line of smoothies (Oats Smoothies, Yogurt Smoothies and Protein Smoothies) and cold-brewed coffees (Coffiato).