GlaxoSmithKline’s (GSK) has assigned global media account to Publicis following a competitive pitch which started in May 2018.
In a statement to Adweek, a GSK spokesperson said:, “GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”
According to Adweek, the four finalists left in the review were PHD, GroupM, a Dentsu network and Publicis.
According to R3, GSK has spent around $1.58 billion on measured media globally last year.
GroupM agency Mindshare had handled GSK’s media work in Asia Pacific. According to sources with direct knowledge of the matter, the review process was largely price-driven, noting that the move is something of a consolidation as Publicis handles a good deal of creative work for GSK brands.
In July, Publicis won global media account of Computer hardware and electronics company Lenovo.