New Delhi: The Ministry of Information and Broadcast has proposed a new plan to introduce chips in set-top boxes. With the aim to boost Doordarshan channel, the government has planned to have a track of the TV viewership. Subsequently, the ministry has instructed TRAI for its feedback on the plan of the monitoring process.
According to the sources of Ministry of Information and Broadcasting the government is planning to observe on the viewership of the TV audience very closely. The authority has asked TRAI for its feedback on the plan of monitoring patterns. The government provides various reasons for introducing chips in set-up boxes, one among the reason is to boost the viewership of Doordarshan.
“Government has no other option left, as BARC has no alternative. However, the agency never reveals that how it prepares its survey conclusive figures, its methodology. To recheck the BARC data, the ministry discussed to install meters in 300 set-up boxes but failed to compare it meaningfully the data as the number was too small.” said a ministry official.