Mumbai: A Press Conference was arranged by ABC today, wherein it highlighted the growth of “Print Media” at CAGR 4.87% and an addition of 2.37 crore copies in the last 10 years by sharing presentation and data on “How Print has a sustainable future Growth in India” and “Why Print is Growing in India in last 15 years, including last 5 years”.
Audit Bureau of Circulations (ABC) has been continuously certifying circulation figures of member publications every six months i.e. for the audit periods January-June and July- December since inception. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital.
Publishers voluntarily enroll themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms. ABC also has a provision for surprise press and market visits by empanelled firms of Chartered Accountants, which further strengthens the audit process.
As on date, ABC certifies:- –
Daily & Weekly Newspapers 910
Magazines & Annuals 57
Other members of ABC:-
- Media and Ad Agencies
- Print medium Advertisers
- Govt. Organisations & DAVP
ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India
Few reasons why print publications are growing in circulation:-
- Impact of education – Growth in literacy and education have created substantial headroom for growth of newspapers
- Advantage of India’s Economic growth – It is believed that the growth of newspapers in India is directly related to urbanisation leading to higher aspirations, heightened interest in buying assets etc.
- Reading newspaper a part of daily routine combines well with ease of reading at your own time.
- Easily accessible and available at home – newspapers are home delivered in India, unlike in the West
- Competitive pricing – newspapers are the cheapest source of news
- Customized sections and pull outs cater to various segments of readers together with localized content.
- Power of the written word – Newspapers have continued their strong traditions over the years to provide accurate and reliable news to their readers.
As compared to the world print market, India is one of the brightest spots in the print media:-
- India one of the few countries where print advertising revenue is growing
- India’s paid-for daily circulation is growing whilst most other countries are declining
- No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining More details of certified circulation figures of member publications are available on Bureau’s website: www.auditbureau.org
PART 1 – INDIAN PERSPECTIVE
Print is growing at an incredible 4.87% increase in CAGR over a 10 year period.
2.37crore copies added in the last 10 years accompanied by an increase of 251 publishing centres.
Newspapers are thinking along the lines of greater local news coverage in order to cater to every segment of consumers as well as readers.
PART 2 – THE INDIAN MEDIA AND ENTERTAINMENT INDUSTRY
PART 3:- INTERNATIONAL PERSPECTIVE OF PRINT MEDIA:
In the developed economies, paid circulation for newspapers is on a decline. But this trend is opposite in India. In India, the growth in paid circulation is spectacular