Iris Singapore has been named the creative agency-of-record for Starbucks APAC following a competitive pitch.
The agency will handle the coffee brand’s social and digital content across 15 markets, with new work expected to launch next year.
Sorcha John, Managing Director of iris Singapore said: “We couldn’t have asked for a better way to end 2017 on a high. We are thrilled to have found such smart, passionate, ambitious creative partners in Starbucks.
“For the pitch, Starbucks asked us to ‘make the team sweat’ with our ideas and ideals for the brand, and that’s what we did. We’ve got a fantastic year ahead of us working together with the regional & local market teams to shape one of the world’s most recognisable brands in digital & social. Time to get to work.”
iris Singapore has seen great success following a very focused year, simplifying the creative vision and strengthening the diversity & depth of talent across the creative tech, innovation and production fields. This announcement follows the agency’s recent winning streak by adding HugoBoss, Jägermeister, Kerry foods onto its impressive client roster.
The iris network now consists of iris, serving as the integrated creative shop; Iris Concise providing management consultancy, data analytics and CRM; and Iris Culture specialising in sports marketing, brand experience and entertainment.