Mumbai: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) is a global leader in the housing and building industry, represented by its powerful range of brands including Worlds #1 super premium sanitary fittings brand – GROHE and other category leading brands such as American Standard and INAX.
As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office. The agency won the account following a multi-agency pitch.
Speaking of the appointment, Aparna Deshmukh, Senior Director Marketing – LIXIL Water Technology said, “We at LIXIL India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands GROHE and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story.”
Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India said, “We’re excited and proud that LIXIL Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”
Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a Leader for Digital Experiences.