Mumbai: Saavn Media, a subsidiary of Reliance Industries launched JioSaavn by integrating JioMusic and Saavn as announced in March 2018 at the time of acquisition of Saavn by RIL, the implied valuation of the combined entity at over US$1 billion makes it the most valuable music streaming platform in South Asia, and among the most popular in the world.
JioSaavn combines the streaming media expertise of Saavn with Jio’s digital services ecosystem with over 252 million subscribers. The integrated app has a massive addressable market opportunity both in India as well as for the Indian diaspora.
With the integrated JioSaavn app, users can expect a suite of new in-app products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months.
The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of this launch, Jio users will also get a 90-day extended free trial of JioSaavn Pro, the streaming service’s premium product.
Supported by the resources and connectivity of India’s most powerful digital services network, JioSaavn will continue to build on Saavn’s groundbreaking Original Programming and artist development platform, Artist Originals (AO). Saavn’s Original Programming, which has redefined the development, marketing and distribution of original audio entertainment, produces and exclusively distributes some of India’s most popular audio podcasts, like ‘#NoFilterNeha‘, ‘Thank You For Sharing’, ‘Take 2 with Anupama and Rajeev’, ‘Talking Music’ and ‘Kahaani Express with NeeleshMisra’.
The Saavn co-founders – Rishi Malhotra, Paramdeep Singh and VinodhBhat – continue in their leadership roles to drive the growth of the company. JioSaavn’s team of more than 200 employees also continues to operate out of its five global offices at Mountain View and New York in the United States and Bengaluru, Gurugram, and Mumbai in India.