Mumbai: Cable operator JPR Network is planning to launch an over-the-top (OTT) video service following a tie-up with digital technology provider Falcon Media House.
Working with Mumbai-based Media Nucleus for systems integration, Falcon will supply Quiptel’s Q-Flow live and on-demand streaming service. JPR Network will pay a base cost plus fee per subscriber, although exact figures have not been disclosed.
Falcon claims that Q-Flow can overcome the challenges of congested and slow connections to deliver content to the end consumer using the most efficient and cost-effective route. It also forecasts JPR Network will be able to increase penetration with its existing 150,000 subscribers by streaming content to the mobile devices of its existing 150,000 subscribers, and extending its geographical reach.
“The explosion of the smartphone market, and with it the increase in demand for streaming video content, requires a robust and reliable OTT service both inside and outside the home. The combined strength of both companies’ products offers a tailored solution to the MSOs and we look forward to announcing more wins in the very near future,” said Santosh Nair, co-founder and director, Media Nucleus.
“Together we already have an immediate pipeline of MSOs, who represent over two million subscribers, and we are looking forward to enabling them to deliver a world-class OTT service using Q-Flow that will help them to grow in a cost-efficient manner, avoiding the huge costs of building infrastructure.”
Falcon Media House executive chairman, GertRieder, added: “Having a presence in India is key for success and with our strategic partner Media Nucleus we can provide local support and implementation to enable a timely cost-effective solution to other MSOs looking to provide value added services to their existing subscribers.”
Media Nucleus broadcast and pay-TV customers include Fox Movies in the Middle East and Zuku in East Africa, while Falcon has existing deals in Nigeria, South Africa, Canada and Mongolia.