Mumbai: Kantar IMRB, has released a report on how active social media was in the week of women’s day. The international women’s day is celebrated widely all around the world and in the recent years, with the rise of women power and empowerment, social media has been buzzing with women’s day conversations and wishes. In a study Kantar IMRB, unveils, what people were talking about Women’s Day on the social media space in the last week.
It is understood that on a global scale, over 800K mentions have been made around various topics celebrating women on Social Media over the past 1 week. Coming to the most frequented topics on discussed on a global scale, #MeToo leads as the most frequented topics with a mention of 221K, followed by #PressForProgress with 206K mentions.
#InternationalWomensDay has been mentioned 365K times, #TimesUp is also one of the most frequented topics with 94K mentions and #WomenEmpowerment with 17K mentions, over the past week.
Over 65K mentions have been made on Social Media over the past 1 week in India. Unlike the global scale, #InternationalWomensDay and #PressForProgress with 46K mentions and 11K mentions respectively, have been reported as the most frequented topics. #WomenEmpowerment with 5K mentions and #MeToo with 3K mentions have also been discussed on the social media frequently.
The international women’s day has made an impact all over the globe and people of major countries like USA, UK, Canada, Australia and India have shared a substantial measure of women’s day conversation on the social media. Taking a closer look at the numbers, USA tops the list with 171K mentions, followed by Canada with 110K mentions and UK with >90K mentions. With >65K mentions India makes it to the fourth place and Australia is seen with >38K mentions, to be the 5th top most countries that has been actively celebrating women in the social media space.
Commenting on the report Akhil Almeida, Head- Digital, Kantar IMRB said, “Conversations around the #MeToo and #PRESSFORPROGRESS campaigns have evolved into global movements. While US and Canadian audiences ranked highest in terms of participation, Indian audiences ranked fourth overall (and first within the Asian region)”
The below is the chart that summarizes the report: