New Delhi: With the Supreme Court on Thursday lifting a stay on the proceedings of a class-action suit filed by the central government against Nestle India Ltd, The Noodle Brand Maggi has ran in to rough whether once again.
Despite the subject matter of discussion being related to 2015 issue, the question “Why should we be eating Maggi with lead in it?” raised by Justice Chandra chudhas triggered wrong perception among consumers prompting the makers to run for a crisis management once again.
Subsequently, Nestle had release ad campaigns highlighting the “trustworthy facts” about its instant noodles brand. Starting from 5th January, the Print Campaign launched by the Company in many leading News Papers says,“Your Maggi is Safe, Has Always Been.” in a bid to reaffirm the consumer on its world-class safety standards. It also clarifies certain facts about How lead is naturally available in Food Products and not being added manually and its permitted levels as per food safety standards.
Speaking on the Campaign Nestlé India spokesperson said, “Our approach as a credible, trustworthy and responsible company is to always communicate with consumers on facts, in a simple, clear and transparent tone and manner. What you will see in the print ads to be released over the next few days is just that.”
“We regularly monitor all our raw materials for lead, including testing by accredited laboratories. These tests have consistently shown lead in MAGGI Noodles to be within safe limits. In addition to testing both raw materials and finished products for lead, we carry out extensive research on lead and contribute to global efforts to assure safety in this area” the companies statement read when we searched for “Lead in Noodles’ on Quora.
Nestle India is likely to run the ongoing campaign for few more days in a bid to clear the air and win the consumers confidence.