Kochi: Mathrubhumi Group Kerala’s formidable media group spread the message of Anti- Smoking in Kochi city through an ambient – installation placed at Vytilla junction in Kochi, Kerala.
The objective of this campaign is to create awareness among public about the harmful effects of tobacco. The installation is created in shape of a ticking time bomb, with the dynamites replaced by cigarettes, the ‘Cigarette Bomb’ reminds people about the after-effects of smoking. The cigarettes used in the model were made using PVC pipes and a timer clock was attached on both sides. The caption on the installation read ‘every second you smoke a cigarette, you’re getting closer to death’. The underlying message of the installation, suggesting that smokers are like a ticking bomb.
The installation is created by Maitri Advertising and is a joint effort of Kochi city police and Corporation of Kochi in association with Mathrubhumi.