Mumbai: At the ongoing Cannes Lions Festival, McCann World group India won the top honor; the Grand Prix for Good. This winning campaign titled Immunity Charm is created for Afghanistan Minsitry of Public Health.
Apart for this McCann Worldgroup, India dominates Health Lions with highest metal tally with one Grand Prix, 4 Golds 4 Silver and 4 Finalists.
Also in Health & Wellness category the campaign for Dettol titled Germbursters has 3 finalist and Immunity Charm received one finalist.
Commenting on the win Prasoon Joshi Chairman McCann Asia Pacific & CEO and Chief Creative Officer McCann India said, “We are really proud of the work done for Afghan Ministry of Public Affairs, titled the Immunity Charm. When an idea is seeded in culture and finds a meaningful role in people’s life it’s always has a positive impact and increased salience. This idea does exactly that. McCann feels pride in being associated with a brand effort as meaningful as this, am also proud of PrateekBhardwaj, Harshit Jain, SoumyaNagabhushan Dr. Daniel J Carucci, Kamyalawadhi, Andrew Schirmer, Urvashi Das &VaibhavaBhatnagar”and the entire team.