BARC has unveiled the ratings of Hindi GEC for week 23 for the period between 2nd June and 8th June, Zee Anmol continues to top the market followed by Sony Pal and Zee TV, while Star Bharat and Colors stand in the 4th and 5th place in the list.
The Hindi GEC market has witnessed an array of four new launches namely Naagin 3, Dance Deewane, Silisila Badalte Rishton Ka on Colors and 10 Ka Dum on Sony. Naagin3 and Dance Deewana on Colors opened with extraordinary numbers and both the launches have also entered the list of top 5 programs in week 23.
Naagin 3 on Colors
Naagin 3 – fantasy show, after two successful season had made a comeback with its third season on 2nd June 2018 in the channels’ 8:00 PM weekend time band. An hour long launch episode garnered an average TVR of 4.1 and a reach of 7.6 points and the total time spend on the launch day happens to be 32.7mins. The weekly average TVR of Naagin 3 recorded 4.3 TVR with a reach and TS of 7.7 points and 34.2mins respectively.
Dance Deewane on Colors
Dance Deewane , dance reality show launched on 2nd June on Colors on weekends in its 9:00 PM prime time band, featured Madhuri Dixit Nene, Shashank Khaitan and Tushar Kalia as its judges. The dance reality show’s opening episode that lasted one and a quarter hour recorded an average of 2.9 TVR and 8.2 points of reach the TS of the show happens to be 25.1mins. The opening week average TVR shows 3.1, with 28.7 mins of TS and a reach of 8.2 points.
Silisila Badalte Rishton Ka on Colors
Colors’ yet another fiction show this week Silisila Badalte Rishton Ka premiered on 4th June 2018 in its 10:00 PM weekdays time band recorded opening numbers of average 1.0 TVR with 2.6 points of reach and 13.9mins of TS.
The opening week of the fiction show happens to be an average of 1.1TVR and the opening week reach shows up at 2.7 points with 13.3mins of TS.
10 Ka Dum on Sony
In 2008, the show that saw the debut of Salman Khan on Indian television, was launched 4th of June 2018 on Sony after nine years. 10 Ka Dum, a game show, is scheduled in the channels’ 8:30 PM time band on Mon-Tue. The opening day episode that lasted for an one and three quarter hour garnered 1.1 average TVR and a reach of 4.9 points with 24.6mins of TS. The game shows’ opening week performance has also delivered promising numbers with 1.1 average TVR and 4.6 points of reach with a TS of 23.6mins
Naagin franchise continues to remain as the most promising show for Colors as it has managed to open with peaking numbers in all the seasons while Dance Deewane and 10 Ka Dum on Sony have also performed quite well in its respective opening weeks.
Source: BARC data week 23 – HSM Urban 15+ ratings