Mumbai: Nokia, a premier mobile brand and One Digital Entertainment, India’s leading digital content network have partnered up to create a unique digital influencer campaign to revamp the brand’s iconic tune.
‘The Ultimate #NokiaTuneMashup’ features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune. The campaign witnessed the participation of Shirley Setia, DJ Chetas, Aditi Singh Sharma and Darshan Raval that attracted thousands of entries across the country. These entries were later put together by the famous Bollywood composer duo Ehsaan – Loy along with entries received by the general audience to recreate the tune.
Commenting on this partnership, Gurpreet Singh Bhasin, Co-founder, One Digital Entertainment says, “We are extremely happy to have partnered with Nokia who believed in us and partnered up with us to create a unique campaign to re-connect with their audience. “The Ultimate #NokiaTuneMashup” is a great concept and since these talents are popular among the youth because of their relatable fresh and quirky content, the tune is sure to appeal to the masses. Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stay hidden. This is a win-win scenario for all – creators, consumers, and brand”
Commenting on the initiative, Ehsaan and Loy said “The Nokia tune Mashup was a very inspiring project to work on, and in its own way pretty difficult as well because it included taking a simple melody and interpreting it in so many ways. The inputs we got from all the people who sent in their entries were fabulous and their work was very creative. This is an iconic melody and we’ve been happy to be part of the project. One Digital Entertainment is very in step with what’s going on in the digital world, and we are very happy to be working with them.”