The final judges for the WARC Prize for Asian Strategy, a search for the best strategic ideas from Asia’s marketing industry, are named with senior figures from BBDO, Dentsu, Geometry Global, Google and Maybank that includes Priya Barve from Google APAC and Shailesh Iyer from Publicis One Indonesia.
Chaired by Shekar Khosla, Chief Commercial Officer of Kellogg’s Asia Pacific and Africa, the additional nine judges bringing the panel to 21 members are:
Priya Barve – Head of Brand Lab APAC, Google
Michael Chadwick – Chief Strategy Officer, Dentsu Asia Pacific
Chalinee Hirano – Executive Strategic Planning Director, Far East Fame Line DDB
ShaileshIyer – Chief Strategy Officer, Publicis One Indonesia
Dave McCaughan – Storyteller @Bibliosexual, Chief Strategy Officer, ai.agency
Andreas Moellmann – Chief Strategy Officer/Head of Digital, Geometry Global Japan
Shazlina Mohd Suffian, Executive Vice President Head, Corporate Marketing, Group Brand and Sponsorship Management, Maybank
Thomas Wagner – Planning Director, BBH Singapore
Andy Wilson – Head of Strategy, BBDO Asia
Lucy Aitken, WARC’s Case Study Editor, says: “A successful campaign strategy leads to business growth. This top jury of industry experts will search for the smartest marketing thinking in Asia to bring insights and learnings for future advertising success stories in the region.”
Now in its eighth year, this case study competition is free to enter and is open to clients and agencies in any marketing discipline. There is a $10,000 Prize fund for the top winning papers that best showcase Asia’s smartest marketing campaigns.
In addition to the Grand Prix, Gold, Silver and Bronze accolades, five additional Special Awards will be presented at the judges’ discretion: The Category Disrupter Award, The Early Adopter Award, The Local Hero Award, The Customer Journey Award, and The Research Excellence Award.
The deadline for entries is 10 July 2018.