New Delhi: Philips Kitchen Appliances launched a mega initiative ‘Mirchi Philips Fresh Express’ to draw people’s attention towards the need for nutrition this summers, not just for themselves but also for those who are less privileged.
As a part of this initiative, the Philips Fresh Express – a mobile van equipped with Philips juicers and fresh fruits – will visit places like NGOs, senior citizen homes, urban slums and government schools to provide people with a glass of healthy juice. Radio Mirchi – a partner in this activity – will drive awareness through its popular shows & will engage with listeners to come up with the suggestions on the route that Philips Fresh Express should take.
This activity kick started on June 7 and will continue through the heat wave till June 16, 2018 & aims to directly reach & refresh thousands of people across 5 cities including Delhi NCR, Mumbai, Kolkata, Pune and Bangalore. Philips Kitchen Appliances aims to reach millions of others through radio & spread awareness about the need for nutrition in this season.
Roy Jakobs, Global Head, Domestic Appliances along with celebrity chef Ranveer Brar flagged off the campaign from the Radio Mirchi office in Noida, NCR. The campaign commenced with the Philips Fresh Express heading out to the first milepost of the campaign Sewa Group in Greater Noida-to spread smiles of health and happiness amongst underprivileged children.
Commenting on the occasion, Ratnam, President- Personal Health said, “With Philips Kitchen Appliances, we have always tried to create meaningful innovations. This is another one in the same league – through Philips Fresh Express, we aim to draw everyone’s attention towards the need for nutrition in this weather, not just for themselves, but also for others. This is a small step that Philips Kitchen Appliances is taking to help a few thousands, but our aim is to inspire millions others to make this a nutrition movement.”
Nitin Singh, Regional Director (N & E), Radio Mirchi, said, “Mirchi has always believed in spreading joy and happiness through engaging content & activities. The initiative completely resonates with our belief. As mercury hits its peak this month, we are proud to be a part of this noble cause of keeping everyone healthily hydrated.”
In addition to the on-ground campaign, this initiative is also being promoted on Philips’ and Radio Mirchi’s social media channels including Facebook and Twitter.