Mumbai: Everyone has heard the song ‘Eye of the Tiger’ with its starting guitar riff energising the listener to run, work out, get motivated and feel like a winner. The song was first released on May 29, 1982 by the band Survivor and featured in the movie Rocky with Sylvestor Stallone training hard for his victory. The iconic orginal was written by Frankie Sullivan/Jim Peterik and sung by Dave Bickler, all members of the band Survivor then. Jim Peterik and Dave Bickler have both congratulated Radio One on this unique initiative.
Ever since, the song has motivated people everywhere to try harder and come out victorious. “We at 94.3 Radio One India, realized that sometimes a song is not just a song but a powerful anthem that has the power to bring together generations of people united by music. We, therefore, decided to commemorate 35 years of EYE OF THE TIGER. We are the first radio network in the world to do this for this song, to chronicle the journey of this song by telling its story through the memories of famous musicians and artists from all over the world who have done this exclusively for Radio One. Our listeners will also add the magic of their memories and stories of this epic song across all our cities that will demonstrate that the song means so much to people even today,” said Vineet Singh Hukmani, MD & CEO, Radio One.
The social media campaign for this unique celebration begins on May 15, 2017 with an online tribute video where the song has been recreated by ‘The Radio One band’, an in-house band of the radio station, co-performed with young talented listeners of the station, who were not even born when the song first came out. The recreated version of the song, therefore, begins with a lyrical refrain: “This is a song from before I was born, this is a song that makes me feel strong” capturing the 35-year epic journey of this empowering classic.
The video created by the Radio One team can be seen at:
“The build-up started on May 15 and will lead up to the grand day on May 29, 2017, where Radio One dedicates a whole day to an ON-AIR celebration of this song in Mumbai, Delhi and Bangalore. The morning show will showcase exclusive tribute comments of global celebrities like Enrique Iglesias, Daughtry, Diana King, Apache Indian, etc. and many more in addition to Indian celebrities like Parineeti Chopra, Vishal Dadlani, Gul Panag, Ehsaan Noorani, Chetan Bhagat, Jackie Shroff and others who have decided to support the commemoration of 35 years of EYE OF THE TIGER only on 94.3 Radio One. The mid-morning show will connect with listeners to tell their stories and encourage them with food and drink vouchers so that they meet their friends from their ‘class of 80s/90s’ to celebrate the nostalgia. The evening show will have celebrity interviews and will encourage local bands and musicians to play their versions of the song as tributes to the classic created by the band Survivor. We are grateful and pay our respects to the original writers/artists and the music label for inspiring in us such a wonderful tribute to a most deserving song,” said Anil Machado, Chief Content and Talent Officer at 94.3 Radio One.
“We are so pleased to see the terrific response from Corporate India to be a part of this historic event on 94.3 Radio One with many accomplished company heads and brands expressing their interest in this unique commemoration that so many global and Indian stars are a part of,” said Saurabh Sehgal, COO – Operations, 94.3 Radio One.
“Being India’s only international format radio network in all the three largest cities of Mumbai, Delhi and Bangalore, we aim to regularly create initiatives that break global benchmarks of audience engagement in FM Radio. This helps our listeners to enjoy the ‘first time on international radio’ kind of product experience, and there are many more such innovations to come,” added Hukmani.