Mumbai: Next Radio Ltd owned FM Radio brand Radio One India has launched the country’s first audio business channel, Business One, that will be live stream at www.1cast.in along with the online streaming of Delhi, Mumbai and Bangalore stations.
The audio business channel, Business One, will broadcast only on the internet from 9am to 3pm, Monday to Friday. It will report on the stock market, Indian and world economy and key finance related topics and sectors that impact the business community in India.
Radio One will also online re-broadcast its Delhi, Mumbai and Bangalore stations and International music lovers anywhere in India can stream three international music format FM radio stations from any internet connected digital device.
The site operates on a simple browser based URL and works across all PC, MAC, Android & iPhone platforms.
Vineet Singh Hukmani, MD & CEO, Next Radio Ltd said, “With data prices being so affordable and smart device penetration increasing by the day, we felt www.1cast.in is the perfect ‘steaming audio content companion’ for our upscale listeners of 94.3 Radio One. We felt internet streaming is the most economical way to spread the reach of our international network to listeners who long for global quality International Radio content in India and do not have it on their FM radio dial. With this internet re-broadcast, we hope to establish enhanced reach of our online international radio format network in the coming six to nine months thereby giving our advertisers enhanced engagement in new cities. We are confident that in the next 12 months, we will be able to breakeven on the online audio Business News Channel”.