Chennai: Tamil month of Aadi that comes parallel to Aashadh month is considered to be one of the most auspicious months. Women across Tamil Nadu spiritually devote themselves towards the goddesses Amman and perform special rituals on every Friday (AadiVelli) for the well being of their spouse and family members.
During this auspicious month Raj TV symbolises the festival month and connects with the mood of the audience by presenting Amman special movies at 1.30pm Monday – Friday for the entire month of Aadi.
Aadifestival is celebrated for the birth of the Tamil month of Aadi. This is the beginning of all the festivals during the festival seasons. Once Aadi festival starts all other festivals follow one by one.
Raj TV has line-up popular spiritual and fantasy movie titles that are based on the stories of Goddess Amman and various avathars of Amman that incarnated in the earth at various occasions to protect the good from the clutches of evils forces. The hand picked titles of the channel includes movies like PadaiVeetu Amman, Raja Rajeshwari, Thai Moogambigai and Devi.
During the month of Thai and Aadi the Sun changes the directions that causes el-nino effect in Earth, which controls the weather and monsoon. Aadi festival is special for various Amman Temples. It is celebrated in with Annual festivals organized across all Amman temples.
Every year, Aadi month is also an important month for traders and retailers as they plan to dole our extraordinary discounts to ramp-up their sales. Television in TN will be filled with promo commercials of leading retail brands.
Pothys, one of the famous textile brand in Tamil Nadu has launched a special campaign with their Brand ambassador actor Kamal Hasan, while the other leader Chennai Silks is comparatively silent due to the major fire accident that gutted their multistory textile and jewellery shop in Usman Road – Chennai.