Mumbai: Arnab Goswami’s independent global media venture, Republic World announced two new executives who will form a part of the senior team.
The company has appointed Varun Mohan as the Head of Digital Revenue and Rumit Anand as the Head of Product.
As a sales professional with over 12 years of experience in Business Development and Brand Solutions, Varun joins Republic as the Head of Digital Revenues where he will oversee the strategy for monetization of all Republic’s digital assets.
Previously he was at Appier Inc where he was heading India business, and in his 12-year career he has also handled sales for brands like Vserv, Economist Online, Microsoft Advertising and Naukri.com.
Speaking on his new role, Varun Mohan said, “Over 90% of the digitals spends goes into media and there are immense opportunities to innovate and create solutions for advertisers. As Head of Digital Revenue at Republic, one of the most dynamic and preferred news platforms today, I would be utilizing my learnings from the past, to help not just in reaching the relevant consumer, but also to create meaningful interactions with advertisers.”
On the other hand Rumit Anand has been elevated to Head of Product, following the successful launch of the website and app on iOS & Android platforms.
Rumit brings 12 years of experience traversing digital marketing, audience and product development. He has had stints with pioneering digital startups in the past including live video platform #fame, creative crowdsourcing marketplace Reliance talent house and now with Republic TV.
On his extended role, Rumit said, “Working at Republic world has been an incredible experience -we have highly talented & innovative content and technology teams with a culture of constantly pushing the boundaries of what’s possible. As a news platform, RW is unique in being interactive and has very high engagement which lends itself to myriad possibilities of innovation in user experience and technology. “
Commenting on the 2 new appointments, Vikas Khanchandani, CEO Republic TV said, “We have seen tremendous traction for our content across digital platforms and our video consumption is touching our broadcast numbers bringing in young & unique audiences across the country. We look forward to ramping up our digital offerings and monetisation with Rumit & Varun at the helm led by our COO of Republic World, Jay Chauhan. Rumit will focus on delivering new and unique consumer experiences backed by data science and build features that improve and grow users and user engagement. Varun and his team will work on building strategic partnerships and monetizing the large Republic community across all digital platforms”